| New Activism and the Corporate Response 2003 Edition Contributor(s): John, S. (Editor), Thomson, S. (Editor) |
|
 |
ISBN: 1349721654 ISBN-13: 9781349721658 Publisher: Palgrave MacMillan OUR PRICE: $52.24 Product Type: Paperback - Other Formats Published: September 2003 |
| Additional Information |
| BISAC Categories: - Business & Economics | Public Relations - Business & Economics | Management - General - Business & Economics | Business Ethics |
| Dewey: 659.289 |
| Physical Information: 0.76" H x 6" W x 9" (1.10 lbs) 308 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book looks at the new militant and radical forms of lobbying and activism and the ways in which companies and organizations can devise strategies to respond or create new communication strategies that will avoid conflict and confrontation. The book draws upon the work of practitioners working in this area and includes topical and relevant international cases and examples. |