| Brand Media Strategy: Integrated Communications Planning in the Digital Era Softcover Repri Edition Contributor(s): Young, A. (Author) |
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ISBN: 1349949752 ISBN-13: 9781349949755 Publisher: Palgrave MacMillan OUR PRICE: $34.19 Product Type: Paperback - Other Formats Published: August 2016 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - Direct - Business & Economics | E-commerce - Internet Marketing - Business & Economics | Management - General |
| Dewey: 658.827 |
| LCCN: 2014001649 |
| Physical Information: 0.55" H x 6.14" W x 9.21" (0.81 lbs) 246 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results. |