| Marketing Leadership in Government: Communicating Responsiveness, Leadership and Credibility Softcover Repri Edition Contributor(s): Elder, Edward (Author) |
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ISBN: 1349956759 ISBN-13: 9781349956753 Publisher: Palgrave MacMillan OUR PRICE: $52.24 Product Type: Paperback - Other Formats Published: June 2018 |
| Additional Information |
| BISAC Categories: - Political Science | American Government - General - Political Science | Public Policy - General - Political Science | Political Ideologies - Democracy |
| Dewey: 320.014 |
| Series: Palgrave Studies in Political Marketing and Management |
| Physical Information: 0.35" H x 5.83" W x 8.27" (0.44 lbs) 148 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies. It shows how new forms of communication that emphasise acknowledgement and respect for public criticisms and concerns can be used by governing leaders to show the public that they still have the leadership qualities they entered office with, despite the extra challenges that political office presents. The book outlines a new model, The Contemporary Governing Leaders' Communication Model, through which leaders can communicate their positive personal and professional qualities in government. The book illustrates this model in use through the communication of United States President Barack Obama and New Zealand Prime Minister John Key during their first terms in political office. |
