| Sport Business in the Global Marketplace 2003 Edition Contributor(s): Westerbeek, H. (Author), Smith, A. (Author) |
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ISBN: 140390300X ISBN-13: 9781403903006 Publisher: Palgrave MacMillan OUR PRICE: $52.24 Product Type: Hardcover - Other Formats Published: October 2002 Annotation: Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialization of sport, sport marketing, franchising, television, and other rights, and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios. |
| Additional Information |
| BISAC Categories: - Business & Economics | Industries - General - Business & Economics | International - Economics - Business & Economics | Management - General |
| Dewey: 338.437 |
| LCCN: 2002075498 |
| Series: Finance and Capital Markets |
| Physical Information: 0.77" H x 6.26" W x 9.66" (1.15 lbs) 241 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios. |