| Organising Knowledge: Methods and Case Studies 2004 Edition Contributor(s): Gadner, J. (Editor), Buber, R. (Editor), Richards, L. (Editor) |
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ISBN: 1403916616 ISBN-13: 9781403916617 Publisher: Palgrave MacMillan OUR PRICE: $104.49 Product Type: Hardcover - Other Formats Published: December 2003 Annotation: The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based issues of marketing management research. Besides theoretical discussions of different approaches to and definitions of knowledge, as well as methods for knowledge organization, several case studies in the field of marketing management are presented. Questions of research design, adequate choice of methodologies and practical relevance of the results are addressed. |
| Additional Information |
| BISAC Categories: - Business & Economics | Knowledge Capital - Business & Economics | Information Management - Business & Economics | Marketing - General |
| Dewey: 001 |
| LCCN: 2003056407 |
| Physical Information: 0.73" H x 6.38" W x 9.08" (0.90 lbs) 232 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based issues of marketing management research. Besides theoretical discussions of different approaches to and definitions of knowledge and methods for knowledge organization, several case studies in the field of marketing management are presented. Questions of research design, adequate choice of methodologies and practical relevance of the results are addressed. |