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Mastering Fashion Marketing 2008 Edition
Contributor(s): Jackson, Tim (Author), Shaw, D. (Author)
ISBN: 140391902X     ISBN-13: 9781403919021
Publisher: Red Globe Press
OUR PRICE:   $46.48  
Product Type: Paperback - Other Formats
Published: December 2008
Qty:
Temporarily out of stock - Will ship within 2 to 5 weeks
Annotation: This is the first book that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organisations, providing unique insights into the reality of fashion marketing. Appropriate for undergraduate and postgraduate fashion, retailing and business degrees, it is also a valuable read for practitioners seeking knowledge and understanding of fashion marketing.
Additional Information
BISAC Categories:
- Business & Economics | Industries - Retailing
- Business & Economics | Industries - Manufacturing
- Business & Economics | Marketing - General
Dewey: 746.920
LCCN: 2008045140
Series: Palgrave Masters
Physical Information: 1" H x 6.1" W x 9.1" (1.27 lbs) 240 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.