| Mastering Fashion Marketing 2008 Edition Contributor(s): Jackson, Tim (Author), Shaw, D. (Author) |
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ISBN: 140391902X ISBN-13: 9781403919021 Publisher: Red Globe Press OUR PRICE: $46.48 Product Type: Paperback - Other Formats Published: December 2008 Annotation: This is the first book that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organisations, providing unique insights into the reality of fashion marketing. Appropriate for undergraduate and postgraduate fashion, retailing and business degrees, it is also a valuable read for practitioners seeking knowledge and understanding of fashion marketing. |
| Additional Information |
| BISAC Categories: - Business & Economics | Industries - Retailing - Business & Economics | Industries - Manufacturing - Business & Economics | Marketing - General |
| Dewey: 746.920 |
| LCCN: 2008045140 |
| Series: Palgrave Masters |
| Physical Information: 1" H x 6.1" W x 9.1" (1.27 lbs) 240 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing. |