| Corpus Approaches to Critical Metaphor Analysis 2004 Edition Contributor(s): Charteris-Black, Jonathan (Author) |
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ISBN: 1403932921 ISBN-13: 9781403932921 Publisher: Palgrave MacMillan OUR PRICE: $104.49 Product Type: Hardcover - Other Formats Published: February 2004 Annotation: In a stimulating and novel approach, this book explains why metaphors are persuasive, suggesting that they are ideologically effective because they are cognitively plausible "and" evoke an emotional response. "Critical Metaphor Analysis" is then developed in a series of corpus-based studies in which analysis of collocations provides insight into the cognitive motivation and expressive connotation of metaphor. By unifying traditional and cognitive semantic with pragmatic approaches, the reader becomes aware of the importance of metaphor in persuasive language. |
| Additional Information |
| BISAC Categories: - Language Arts & Disciplines | Linguistics - Sociolinguistics - Language Arts & Disciplines | Linguistics - Semantics |
| Dewey: 306.44 |
| LCCN: 2003066182 |
| Physical Information: 1" H x 5.7" W x 8.6" (1.10 lbs) 278 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: In a stimulating and novel approach, this book explains why metaphors are persuasive, suggesting that they are ideologically effective because they are cognitively plausible and evoke an emotional response. 'Critical Metaphor Analysis' is then developed in a series of corpus-based studies in which analysis of collocations provides insight into the cognitive motivation and expressive connotation of metaphor. By unifying traditional and cognitive semantic with pragmatic approaches, the reader becomes aware of the importance of metaphor in persuasive language. |