Motorsport Going Global: The Challenges Facing the World's Motorsport Industry 2007 Edition Contributor(s): Henry, N. (Author), Angus, T. (Author), Jenkins, M. (Author) |
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ISBN: 1403942897 ISBN-13: 9781403942890 Publisher: Palgrave MacMillan OUR PRICE: $52.24 Product Type: Hardcover - Other Formats Published: July 2007 Annotation: 'Racing is truly a global enterprise, and it's expanding every year. There is no one more qualified than Chris Aylett to discuss the business of motorsport on a global scale. The racing industry is an extraordinarily dynamic worldwide market. This book does an excellent job in capturing its scope and robust vitality.' - Steve Lewis, Owner/Publisher of 'Performance Racing Industry' magazine and the PRI Show, the largest racing industry trade event in the world
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Additional Information |
BISAC Categories: - Business & Economics | International - Economics - Business & Economics | Management - General - Business & Economics | Marketing - Research |
Dewey: 338.477 |
Physical Information: 0.68" H x 6.58" W x 9.4" (0.98 lbs) 171 pages |
Descriptions, Reviews, Etc. |
Publisher Description: This book provides the definitive economic study of the global motorsport industry. Drawing on a decade of research, and interviews with top industry executives and international commentators, the global grid of motorsport is analyzed and the world's national motorsport industries benchmarked. Motorsport Going Global concludes on scenarios for the global industry as it enters a new era of market growth and global opportunity. |