| Marketing Identities Through Language: English and Global Imagery in French Advertising 2006 Edition Contributor(s): Martin, E. (Author) |
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ISBN: 1403949840 ISBN-13: 9781403949844 Publisher: Palgrave MacMillan OUR PRICE: $104.49 Product Type: Hardcover - Other Formats Published: November 2005 Annotation: Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media. |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion - Business & Economics | International - Marketing - Business & Economics | Marketing - General |
| Dewey: 659.109 |
| LCCN: 2005049995 |
| Physical Information: 0.88" H x 7.22" W x 8.8" (1.06 lbs) 304 pages |
