| The Blackwell Encyclopedia of Management, Marketing Contributor(s): Littler, Dale (Editor) |
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ISBN: 1405102543 ISBN-13: 9781405102544 Publisher: Wiley-Blackwell OUR PRICE: $153.00 Product Type: Hardcover - Other Formats Published: June 2006 Annotation: The first edition of the Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. The implications of developments in information and communications technologies are assessed while retailing has been extensively revised to embrace contemporary trends. |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General - Business & Economics | Sales & Selling - General |
| Dewey: 658.800 |
| LCCN: 2004018071 |
| Series: Blackwell Encyclopedia of Management |
| Physical Information: 1.11" H x 7.08" W x 9.76" (1.93 lbs) 416 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. The implications of developments in information and communications technologies are assessed while retailing has been extensively revised to embrace contemporary trends.
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