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What Is E-Business?: How the Internet Transforms Organizations
Contributor(s): Li, Feng (Author)
ISBN: 1405125578     ISBN-13: 9781405125574
Publisher: Wiley-Blackwell
OUR PRICE:   $118.75  
Product Type: Hardcover - Other Formats
Published: October 2006
Qty:
Temporarily out of stock - Will ship within 2 to 5 weeks
Annotation: "What Is E-Business?" provides a thorough and reflective introduction to business strategies for the Internet world. Based on fifteen years' teaching experience, Feng Li takes the reader through the vast range of topics and issues surrounding e-Business such as:


New technologies and new business environment as the context for e-Business.
New strategies and business models developed in response to the internet and related technologies.
Organizational innovations necessary in order to implement and manage e-Business strategies.

The book will also explore the transformation of various industries, including banking, the music industry, e-tailing, the telecoms industry, and e-public services; and emerging issues such as privacy, security, identity and presence in the cyber world, Internet marketing, legal, regulatory, social and political issues.

Students and teachers alike will welcome this coherent, well-tested text, with its student-friendly case examples, questions and summaries. "What Is E-Business?" is supported by online lecturer and student resources, available at www.blackwellpublishing.com/fengli.

Additional Information
BISAC Categories:
- Business & Economics | Management - General
- Business & Economics | New Business Enterprises
- Business & Economics | E-commerce - General (see Also Computers - Electronic Commerce)
Dewey: 658.05
LCCN: 2005032597
Physical Information: 1.01" H x 6.92" W x 10.04" (1.40 lbs) 272 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
Based on fifteen years' experience teaching e-Business modules, Feng Li takes the reader through the vast range of topics and issues surrounding e-business. This much-needed new text gives business and technology students the integrated framework they need to interpret conflicting and rapidly changing business phenomena.

  • A coherent introduction to e-business.
  • Features case studies of the transformation of various industries, including banking, the music industry, e-tailing, the telecoms industry, and e-public services.
  • Discusses emerging issues such as privacy, security, identity and presence in the cyber world, Internet marketing, legal, regulatory, social and political issues.
  • Supported by online lecturer and student resources, available soon.