| Persuasive Messages: The Process of Influence Contributor(s): Benoit, William (Author), Benoit, Pamela (Author) |
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ISBN: 1405158204 ISBN-13: 9781405158206 Publisher: Wiley-Blackwell OUR PRICE: $94.95 Product Type: Hardcover - Other Formats Published: January 2008 Annotation: Designed to help students become more successful persuaders, "Persuasive Messages" offers practical advice on refining purpose, understanding audience, and designing a persuasive message. The text is well balanced between theory and practice, and it adopts a cognitive approach to understanding persuasion; placing special emphasis on helping students identify audience reactions to persuasive messages. Key variables in the persuasion process are reviewed and ethical concerns are explored. Significant concepts are illuminated with real-world examples chosen specifically with students in mind. The authors offer a novel approach to dealing with hostile or multiple audiences, while reviewing both the content and the stylistic features of persuasive messages. Discussions on key theories of persuasion are coupled with more practical applications, such as its usage in advertising and political campaigns. |
| Additional Information |
| BISAC Categories: - Language Arts & Disciplines | Communication Studies - Self-help | Motivational & Inspirational - Psychology |
| Dewey: 153.852 |
| LCCN: 2007028074 |
| Physical Information: 1.06" H x 6.92" W x 9.85" (1.44 lbs) 288 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Designed to help students become more successful persuaders, "Persuasive Messages" offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process. A guide to successful persuasion, using student-friendly examples to provide a much-needed balance between theory and application Offers a new approach using the Cognitive Response Model, which places a special emphasis on audiences, and how they react to, or process, persuasive messages Covers a broad range of issues including: the relationship between attitudes and behaviour; the nature of ethics in persuasion; dealing with hostile and multiple audiences; and theories of persuasion, including consistency, social judgment, and reasoned action Teaches readers to be critical consumers of persuasive messages by discussing persuasion in advertising and in politics |
