| Competitive Advantage Strategy in Cultural Heritage Management: A case-study of the Mani area in the southern Peloponnese, Greece Contributor(s): Liwieratos, Konstantina (Author) |
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ISBN: 1407305239 ISBN-13: 9781407305233 Publisher: British Archaeological Reports Oxford Ltd OUR PRICE: $75.05 Product Type: Paperback Published: September 2009 |
| Additional Information |
| BISAC Categories: - Social Science | Archaeology - History | Ancient - Greece |
| Dewey: 938 |
| LCCN: 2009529596 |
| Series: BAR International |
| Physical Information: 0.53" H x 8.27" W x 11.69" (1.42 lbs) 196 pages |
| Themes: - Chronological Period - Ancient (To 499 A.D.) - Cultural Region - Greece |
| Descriptions, Reviews, Etc. |
| Publisher Description: This study looks at how cultural heritage and its funding can be integrated within broader contexts of marketing and tourism. It proposes a managerial model based on competitive advantage strategy, linking the preservation of cultural heritage to the economic interests of local communities through an integrated model of tourism and conservation. The report focuses on a case study-area of Mani, and examines factors which could contribute to the success or failure of such a management plan. |
Contributor Bio(s): Liwieratos, Konstantina: - Konstantina Liwieratos |
