| Mass Communication Contributor(s): McQuail, Denis (Editor) |
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ISBN: 1412922410 ISBN-13: 9781412922418 Publisher: Sage Publications Ltd OUR PRICE: $1128.60 Product Type: Hardcover Published: December 2006 Annotation: Denis McQuail??'s major work in Mass Communication is another essential part of the SAGE Benchmark series. Drawing on both classic and contemporaneous sources, McQuail guides us through the central defining papers that anchor this field. Taken together, the four volumes provide access to the key debates within the field and all the main lines of research that have emerged. |
| Additional Information |
| BISAC Categories: - Language Arts & Disciplines | Communication Studies |
| Dewey: 302.23 |
| Series: Sage Benchmarks in Communication |
| Physical Information: 4" H x 6.31" W x 9.67" (6.40 lbs) 1581 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Denis McQuail′s major work in Mass Communication is another essential part of the SAGE Benchmark series. Drawing on both classic and contemporaneous sources, McQuail guides us through the central defining papers that anchor this field. Taken together, the four volumes provide access to the key debates within the field and all the main lines of research that have emerged. |
Contributor Bio(s): McQuail, Denis: - Denis McQuail is emeritus professor of communication at the University of Amsterdam and visiting professor in the Department of Politics, University of Southampton. His books include Audience Analysis (1997) and McQuail's Mass Communication Theory (5th ed. 2005), a comprehensive introduction to the field that takes full account of new technologies and globalization issues. His most recent edited collection is Communication Theory and Research (2006), which presents outstanding studies in communications research published during the last decade. The selections are drawn from the European Journal of Communication, a leading international journal, founded by McQuail, Peter Golding and Els De Bens. |