| Business Research Methods and Statistics Using SPSS Contributor(s): Burns, Robert P. (Author), Burns, Richard (Author) |
|
 |
ISBN: 1412945291 ISBN-13: 9781412945295 Publisher: Sage Publications Ltd OUR PRICE: $226.10 Product Type: Hardcover - Other Formats Published: December 2008 Annotation: Business Research Methods and Statistics Using SPSS provides a simple, easy to follow, and non-mathematical approach to understanding and using quantitative methods and statistics. It is solidly grounded in the context of business and management research, enabling students to appreciate the practical applications of the techniques and procedures explained. The book is comprehensive in its coverage, including discussion of the business context, statistical analysis of data, survey methods, and reporting and presenting research. A companion website also contains four extra chapters for the more advanced student, along with PowerPoint slides for lecturers, and additional questions and exercises. |
| Additional Information |
| BISAC Categories: - Business & Economics | Training - Business & Economics | Management - General |
| Dewey: 658.007 |
| LCCN: 2008920625 |
| Physical Information: 1.19" H x 7.5" W x 9.25" (2.57 lbs) 560 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Business Research Methods and Statistics Using SPSS provides a simple, easy to follow, and non-mathematical approach to understanding and using quantitative methods and statistics. It is solidly grounded in the context of business and management research, enabling students to appreciate the practical applications of the techniques and procedures explained. The book is comprehensive in its coverage, including discussion of the business context, statistical analysis of data, survey methods, and reporting and presenting research. A companion website also contains four extra chapters for the more advanced student, along with PowerPoint slides for lecturers, and additional questions and exercises. |