| Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond Updated, Revise Edition Contributor(s): Underhill, Paco (Author) |
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ISBN: 1416595244 ISBN-13: 9781416595243 Publisher: Simon & Schuster OUR PRICE: $17.09 Product Type: Paperback - Other Formats Published: December 2008 Annotation: Is there a method to the madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and CEO Underhill answers with a definitive "yes" in this witty, eye-opening report on the nation's ever-evolving consumer culture. |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - Research - Business & Economics | Consumer Behavior - General - Social Science | Anthropology - Cultural & Social |
| Dewey: 658.834 |
| LCCN: 2010483248 |
| Physical Information: 0.9" H x 5.4" W x 8.3" (0.65 lbs) 320 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture. This enlightening edition includes new information on: -The latest trends in online retail--what retailers are doing right and what they're doing wrong--and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. -A guided tour of the most innovative stores, malls and retail environments around the world--almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing. The new Why We Buy is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones. |
Contributor Bio(s): Underhill, Paco: - Paco Underhill is the founder and CEO of Envirosell, Inc. His clients include Microsoft, McDonald's, adidas, and Estee Lauder. He is a regular contributor to The Wall Street Journal and The New York Times. He lives in New York City. |
