| Data Mining for Design and Marketing Contributor(s): Ohsawa, Yukio (Editor), Yada, Katsutoshi (Editor) |
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ISBN: 1420070193 ISBN-13: 9781420070194 Publisher: CRC Press OUR PRICE: $237.50 Product Type: Hardcover - Other Formats Published: January 2009 Annotation: In order to compete effectively in the global marketplace, today??'s businesses must continually reevaluate how they design and market their products. This book presents the first comprehensive overview of useful data mining methods for marketing and designing products. Combining data mining methods with social and cognitive science, the text demonstrates how companies can embrace data mining as a tool for analyzing and understanding the behavior and needs of its customers. With contributions from leading experts who have real-world business experience, this reference addresses a number of essential topics, such as market patterns, text and communication mining, and chance discovery. |
| Additional Information |
| BISAC Categories: - Computers | Databases - Data Mining - Computers | System Administration - Storage & Retrieval - Computers | Programming - Games |
| Dewey: 005.74 |
| LCCN: 2008044205 |
| Series: Chapman & Hall/CRC Data Mining and Knowledge Discovery |
| Physical Information: 0.9" H x 6.1" W x 9.3" (1.30 lbs) 336 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Data Mining for Design and Marketing shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems. The expert contributors discuss how data mining can identify valuable consumer patterns, which aid marketers and designers in detecting consumers' needs. They also explore visualization tools based on the computational methods of data mining. Discourse analysis, chance discovery, knowledge discovery, formal concept analysis, and an adjacency matrix are just some of the novel approaches covered. The book explains how these methods can be applied to website design, the retrieval of scientific articles from a database, personalized e-commerce support tools, and more. Through the techniques of data mining, this book demonstrates how to effectively design business processes and develop competitive products and services. By embracing data mining tools, businesses can better understand the behavior and needs of their customers. |