| Understanding Marketing: Expert Solutions to Everyday Challenges Contributor(s): Review, Harvard Business (Compiled by) |
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ISBN: 142212892X ISBN-13: 9781422128923 Publisher: Harvard Business Review Press OUR PRICE: $8.96 Product Type: Paperback Published: January 2010 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General - Business & Economics | Management - General |
| Dewey: 658.8 |
| LCCN: 2009032262 |
| Series: Pocket Mentor |
| Physical Information: 0.51" H x 5.1" W x 7.06" (0.41 lbs) 96 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The latest volume in the series: Understanding Marketing Businesses soar when everyone in the organization adopts a marketing mind-set?an awareness of who the company's customers are, what they want, and how the organization can serve them profitably. But marketing's a big subject. How might you demystify it for yourself and your group if you don't have a marketing background? This volume provides the concepts and examples you need. You'll learn how to: -Define a target market -Identify and understand your toughest competitors -Develop a marketing strategy that lays out the four Ps: product, promotion, pricing, and place (distribution) -Test new product or service ideas with customers -Get the most from relationship marketing |