| Harvard Business Review on Increasing Customer Loyalty Contributor(s): Review, Harvard Business (Author) |
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ISBN: 1422162524 ISBN-13: 9781422162521 Publisher: Harvard Business Review Press OUR PRICE: $19.80 Product Type: Paperback - Other Formats Published: April 2011 |
| Additional Information |
| BISAC Categories: - Business & Economics | Customer Relations - Business & Economics | Management - General - Business & Economics | Consumer Behavior - General |
| Dewey: 658.834 |
| LCCN: 2010054387 |
| Series: Harvard Business Review (Paperback) |
| Physical Information: 0.7" H x 5.4" W x 8.1" (0.39 lbs) 240 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: How do you keep your customers coming back-and get them to bring others? If you need the best practices and ideas for making your customers loyal and profitable--but don't have time to find them--this book is for you. Here are nine inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: - Turn angry customers into loyal advocates - Get more people to recommend you - Boost customer satisfaction by satisfying your employees - Focus on profitable customers--whether they're loyal or not - Invest in the right CRM technology for your business - Mine customer data for more effective marketing - Increase your customers' lifetime value |