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Harvard Business Review on Increasing Customer Loyalty
Contributor(s): Review, Harvard Business (Author)
ISBN: 1422162524     ISBN-13: 9781422162521
Publisher: Harvard Business Review Press
OUR PRICE:   $19.80  
Product Type: Paperback - Other Formats
Published: April 2011
Qty:
Temporarily out of stock - Will ship within 2 to 5 weeks
Additional Information
BISAC Categories:
- Business & Economics | Customer Relations
- Business & Economics | Management - General
- Business & Economics | Consumer Behavior - General
Dewey: 658.834
LCCN: 2010054387
Series: Harvard Business Review (Paperback)
Physical Information: 0.7" H x 5.4" W x 8.1" (0.39 lbs) 240 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
How do you keep your customers coming back-and get them to bring others?

If you need the best practices and ideas for making your
customers loyal and profitable--but don't have time to find
them--this book is for you. Here are nine inspiring and useful
perspectives, all in one place.

This collection of HBR articles will help you:

- Turn angry customers into loyal advocates

- Get more people to recommend you

- Boost customer satisfaction by satisfying your employees

- Focus on profitable customers--whether they're loyal or not

- Invest in the right CRM technology for your business

- Mine customer data for more effective marketing

- Increase your customers' lifetime value