| Thriving in Emerging Markets Contributor(s): Review, Harvard Business (Author) |
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ISBN: 142216263X ISBN-13: 9781422162637 Publisher: Harvard Business Review Press OUR PRICE: $19.80 Product Type: Paperback Published: May 2011 |
| Additional Information |
| BISAC Categories: - Business & Economics | International - General - Political Science | Globalization - Social Science | Developing & Emerging Countries |
| Dewey: 658.049 |
| LCCN: 2011007231 |
| Series: Harvard Business Review (Paperback) |
| Physical Information: 0.71" H x 5.55" W x 8.27" (0.60 lbs) 272 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Beat local companies at their game. If you need the best practices and ideas for gaining market share in developing economies--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: - Manage risk in unstable environments - Ward off political threats to your business - Customize your business model for emerging markets - Tailor your strategy to capitalize on countries' strengths - Gain ground on emerging giants - Compete in China's new high-tech market - Win the war for talent in developing economies - Serve the bottom of the pyramid profitably |