| Advertising After the Econoquake Contributor(s): Duboy, Jess (Author), Duboy, Doug (Author) |
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ISBN: 1432772643 ISBN-13: 9781432772642 Publisher: Outskirts Press OUR PRICE: $16.45 Product Type: Paperback - Other Formats Published: July 2011 * Not available - Not in print at this time * |
| Additional Information |
| BISAC Categories: - Business & Economics | Accounting - Financial - Business & Economics | Advertising & Promotion |
| Physical Information: 0.41" H x 5.98" W x 9.02" (0.59 lbs) 178 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: For the first time in print Jess and Doug Duboy, the most experienced and proven ad-men in America show the courage to blast specific media for being overpriced and ineffective. 1969 - Jess Duboy produces the 1ST Sellathon in the USA. Photo from live event. 1976 - Jess Duboy produces the 1ST Toyotathon in the USA. Photo from live event. 1960s to today- - Jess Duboy has Produced over 18,000 commercials. A national record. 1991 photo. If you're a business that relies on attracting new customers from your town and market area, this book tells you how, why and what to do; and equally as important, what not to do. Read on as favored and long used marketing ideas tumble under their own "quake" of ineptitude. Learn how to thrive in our new, forever changed digital world by doing the smart thing while your competitors refuse to accept the new day. If you have $1,000,000 a year to spend on marketing or zero; if you own an auto dealership, furniture store, restaurant, body-shop, legal firm; or any outfit that needs the "folks" to seek your services, the authors coach you with exact do's and don'ts. The silver Bullet Strategy: The Media The Message The Methodology |