| The Promotion and Distribution of U.S. Latino Films Contributor(s): McCarthy, Cameron (Editor), Valdivia, Angharad N. (Editor), Puente, Henry (Author) |
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ISBN: 1433113287 ISBN-13: 9781433113284 Publisher: Peter Lang Inc., International Academic Publi OUR PRICE: $157.99 Product Type: Hardcover Published: May 2011 |
| Additional Information |
| BISAC Categories: - Technology & Engineering | Telecommunications - Performing Arts | Film - General - Business & Economics | Business Communication - General |
| Dewey: 384.808 |
| LCCN: 2011008549 |
| Series: Intersections in Communications and Culture: Global Approach |
| Physical Information: 226 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book documents the barriers to success encountered by U.S. Latino films over the past three decades, as their proponents sought to secure distribution deals and prove the films' worth as commodities. Over time, more studio and studio specialty divisions have acquired and circulated them; but many film distributors still do not understand the nuances of the U.S. Latino market and how to promote these films. The book includes interviews with marketers, publicists, and producers, and secondary research material from trade publications, newspaper articles, and websites, centering on marketing strategies, release dates, and box office figures. One of the first academic works to analyze the concurrent social and industrial factors within the U.S. Latino community and the larger Hollywood marketplace, this book examines and illuminates the history of U.S. Latino films. |
