| Health Communication: Strategies for Developing Global Health Programs Contributor(s): Kreps, Gary L. (Other), Kim, Do Kyun (Editor), Singhal, Arvind (Editor) |
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ISBN: 1433118645 ISBN-13: 9781433118647 Publisher: Peter Lang Inc., International Academic Publi OUR PRICE: $51.18 Product Type: Paperback - Other Formats Published: September 2013 |
| Additional Information |
| BISAC Categories: - Medical | Health Care Delivery - Art | Business Aspects - Medical | Health Policy |
| Dewey: 362.1 |
| LCCN: 2013026977 |
| Series: Health Communication |
| Physical Information: 0.8" H x 5.9" W x 8.8" (1.20 lbs) 383 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Promotion of healthy behaviors and prevention of disease are inextricably linked to cultural understandings of health and well-being. Health communication scholarship and practice can substantially and strategically contribute to people living safer, healthier, and happier lives. This book represents a concrete step in that direction by establishing a strategic framework for guiding global and local health practices. Taking a multi-disciplinary approach, the volume includes state-of-the-art theories that can be applied to health communication interventions and practical guidelines about how to design, implement, and evaluate effective health communication interventions. Few books have synthesized such a broad range of theories and strategies of health communication that are applicable globally, and also provided clear advice about how to apply such strategies. This volume combines academic research and field experience, guided by past and future research agendas and on-the-ground implementation opportunities. |