| Media Edge: Media Logic and Social Reality Contributor(s): Altheide, David L. (Author) |
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ISBN: 1433126443 ISBN-13: 9781433126444 Publisher: Peter Lang Inc., International Academic Publi OUR PRICE: $48.86 Product Type: Paperback - Other Formats Published: October 2014 |
| Additional Information |
| BISAC Categories: - Language Arts & Disciplines | Communication Studies - Language Arts & Disciplines | Journalism - Performing Arts | Television - General |
| Dewey: 302.23 |
| Physical Information: 0.5" H x 5.9" W x 8.7" (0.66 lbs) 200 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book challenges social science to address the most important social change since the industrial revolution: the mediated communication order. More of our everyday lives and social institutions reflect the compelling media logic that resonates through conversation, interaction, marketing, as well as social programs, issues and foreign policy. We are beyond the time when people take into account media matters; rather, media matters are now incorporated as a kind of social form in routine and extraordinary activities. This thesis was first laid out in 'Media Logic', co-authored with Robert P. Snow in 1979. Thirty-five years on, Altheide discusses his recent thinking about how media logic and mediation is a basic element in constructing social reality. From the internet to the NSA, he shows how media logic has transformed audiences into personal networks guided by social media. He argues that we have reached the media edge as social media have all but eviscerated the audience as a significant factor in the communication equation; mediated communication is increasingly about media performances and individual selection to promote identity. |