Limit this search to....

Beyond Princess Culture: Gender and Children's Marketing
Contributor(s): Foss, Katherine A. (Editor)
ISBN: 1433156326     ISBN-13: 9781433156328
Publisher: Peter Lang Inc., International Academic Publi
OUR PRICE:   $53.16  
Product Type: Paperback - Other Formats
Published: February 2019
Qty:
Additional Information
BISAC Categories:
- Social Science | Children's Studies
- Art | Business Aspects
- Performing Arts | Television - General
Dewey: 658.800
LCCN: 2019001197
Series: Mediated Youth
Physical Information: 0.8" H x 5.9" W x 8.8" (0.95 lbs) 318 pages
Themes:
- Sex & Gender - Feminine
 
Descriptions, Reviews, Etc.
Publisher Description:

Beyond Princess Culture: Gender and Children's Marketing explores the impact of a post-princess space, examining potential agency and empowerment in the products' users while acknowledging that at least some alternatives continue to perpetuate components of the rigidly gender-coded princess culture. This book collectively critiques the commodification of the post-princess child consumer through analysis of historical and contemporary toys, video games, clothing, websites, and other popular culture phenomena. Guided by theories from feminist and gender studies, Beyond Princess Culture demonstrates how the marketing of children's products has and continues to perpetuate and challenge hegemonic notions of gender, race, ethnicity, ability, and other positions of intersectionality, as situated in the social, economic, and historical contexts.