| Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign Without Going Broke Contributor(s): Levine, Michael (Author), Weiner, Tom (Read by) |
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ISBN: 1433295652 ISBN-13: 9781433295652 Publisher: Blackstone Audiobooks OUR PRICE: $94.50 Product Type: Compact Disc - Other Formats Published: October 2009 Annotation: If you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge, Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. |
| Additional Information |
| BISAC Categories: - Business & Economics | Public Relations |
| Dewey: 659.2 |
| Physical Information: 1.16" H x 6.39" W x 7.3" (0.63 lbs) |
| Descriptions, Reviews, Etc. |
| Publisher Description: Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small-business owner, entrepreneur, or undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars--and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success. |
Contributor Bio(s): Levine, Michael: - Michael Levine, founder of one of the country's most prominent entertainment public relations firms, has been called one of Hollywood's brightest and most respected executives by USA Today. He is the author of numerous books, including Guerrilla PR, the world's most widely used introduction to public relations. His essays have been featured in the New York Times, Reader's Digest, Hollywood Reporter, and USA Today. He hosts Inside Out with Michael Levine on KRLA, and he is the founder and owner of Levine Communications, based in Los Angeles. Weiner, Tom: -Tom Weiner, a dialogue director and voice artist best known for his roles in video games and television shows such as Buffy the Vampire Slayer and Transformers, is the winner of eight Earphones Awards and Audie Award finalist. He is a former member of the Oregon Shakespeare Festival. |