| My Life in Advertising Contributor(s): Hopkins, Claude C. (Author) |
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ISBN: 1434117057 ISBN-13: 9781434117052 Publisher: Editorium OUR PRICE: $18.99 Product Type: Hardcover - Other Formats Published: July 2009 |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion - Business & Economics | Sales & Selling - General |
| Physical Information: 0.44" H x 6" W x 9" (0.81 lbs) 132 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This fascinating autobiography details the life of powerhouse advertising genius Claude C. Hopkins, who notes, "This book is not written as a personal history, but as a business story. The chief object behind every episode is to offer helpful suggestions to those who will follow me." As practical as it is interesting, My Life in Advertising is a must-read book for anyone wanting to understand the secrets of how to sell. Newly designed and typeset in a 6-by-9-inch format by Waking Lion Press |
