| Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management Revised Edition Contributor(s): Burton, Michael (Author), Miller, Will (Author), Shea, Daniel M. (Author) |
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ISBN: 1440837325 ISBN-13: 9781440837326 Publisher: ABC-Clio, LLC OUR PRICE: $44.55 Product Type: Paperback Published: June 2015 * Not available - Not in print at this time * |
| Additional Information |
| BISAC Categories: - Political Science | Political Process - Campaigns & Elections - Political Science | Political Ideologies - General |
| Dewey: 324.709 |
| LCCN: 2015006879 |
| Physical Information: 0.9" H x 6.1" W x 9.2" (1.20 lbs) 312 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Political campaigning reinvents itself at a furious pace. This highly respected text recounts the evolution of modern campaign management and shares strategies and tactics common to American elections. Informed by the practical political experience of three scholarly authors, the book weaves important academic perspectives with insights garnered from close observation of electoral practice. The fifth edition lays out the foundations of modern campaign management, going on to explore critical steps in running a new style campaign. Using fresh stories and recent research, the book follows American electioneering from the planning stages through Election Day and concludes with a view to the future of political campaigning. Critical updates examine the Tea Party movement, new political technologies, advances (and challenges) in opinion polling and field experimentation, and increasing polarization within the American electorate. New material includes an exploration of the Super PACs and non-candidate campaigns that are changing the strategic context of American elections. |