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The Problem of Political Marketing
Contributor(s): Savigny, Heather (Author)
ISBN: 1441106340     ISBN-13: 9781441106346
Publisher: Continuum
OUR PRICE:   $51.43  
Product Type: Paperback
Published: January 2012
Qty:
Additional Information
BISAC Categories:
- Political Science | Political Process - General
Dewey: 324.73
Physical Information: 0.34" H x 6.14" W x 9.21" (0.51 lbs) 158 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

Based upon analysis of existing theoretical literature and current political practice this book addresses both the use of marketing and its impact (real and potential) upon democracy by answering the following:
* Why have politicians adopted political marketing? What are the contextual factors that have led to this?
* How does the political marketing literature model this activity?
* What are the underlying assumptions of these models
* How does political marketing affect democracy?
* How is political marketing best conceptualised and understood in light of this critical analysis?