The Problem of Political Marketing Contributor(s): Savigny, Heather (Author) |
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ISBN: 1441106340 ISBN-13: 9781441106346 Publisher: Continuum OUR PRICE: $51.43 Product Type: Paperback Published: January 2012 |
Additional Information |
BISAC Categories: - Political Science | Political Process - General |
Dewey: 324.73 |
Physical Information: 0.34" H x 6.14" W x 9.21" (0.51 lbs) 158 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Based upon analysis of existing theoretical literature and current political practice this book addresses both the use of marketing and its impact (real and potential) upon democracy by answering the following: |