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Contagious Metaphor
Contributor(s): Mitchell, Peta (Author)
ISBN: 1441132732     ISBN-13: 9781441132734
Publisher: Bloomsbury Academic
OUR PRICE:   $173.25  
Product Type: Hardcover - Other Formats
Published: November 2012
Qty:
Additional Information
BISAC Categories:
- Literary Criticism | Semiotics & Theory
- Philosophy
- Language Arts & Disciplines | Rhetoric
Dewey: 808.032
LCCN: 2012011969
Physical Information: 0.8" H x 6.4" W x 9.3" (1.00 lbs) 208 pages
 
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Publisher Description:

The metaphor of contagion pervades critical discourse across the humanities, the medical sciences, and the social sciences. It appears in such terms as 'social contagion' in psychology, 'financial contagion' in economics, 'viral marketing' in business, and even 'cultural contagion' in anthropology. In the twenty-first century, contagion, or 'thought contagion' has become a byword for creativity and a fundamental process by which knowledge and ideas are communicated and taken up, and resonates with André Siegfried's observation that 'there is a striking parallel between the spreading of germs and the spreading of ideas'.

In Contagious Metaphor, Peta Mitchell offers an innovative, interdisciplinary study of the metaphor of contagion and its relationship to the workings of language. Examining both metaphors of contagion and metaphor as contagion, Contagious Metaphor suggests a framework through which the emergence and often epidemic-like reproduction of metaphor can be better understood.