| How to Launch a Magazine in This Digital Age Contributor(s): Hogarth, Mary (Author), Jenkins, John (Editor) |
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ISBN: 144117799X ISBN-13: 9781441177995 Publisher: Bloomsbury Academic OUR PRICE: $39.55 Product Type: Paperback - Other Formats Published: December 2013 |
| Additional Information |
| BISAC Categories: - Social Science | Media Studies - Language Arts & Disciplines | Publishers & Publishing Industry |
| Dewey: 070.579 |
| LCCN: 2013044821 |
| Physical Information: 0.7" H x 6.1" W x 9.2" (0.85 lbs) 232 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Lively and engaging, How to Launch a Magazine in this Digital Age adopts a practical guide students or inexperienced editors to the process of setting up and launching a new publication -- be it digital, print or a combination of both. Using case studies, theoretical/critical insights, and tests/exercises, this is the first how-to to embrace digital technologies, including a companion website with additional support with podcasts, web links, forums and timed live author chats. The key to the text's success is its ability to encompass the complete process. It begins with the initial idea and follows the process through to developing a business plan as well as setting an editorial strategy to achieve and maintain an audience in a digital age -- where traditional print formats face an uncertain future. It includes checklists and realistic timescales for producing a digital/print magazine, for both the working professional and the student in the classroom setting. |
Contributor Bio(s): Hogarth, Mary: - Mary Hogarth is Principal Lecturer leading the Features Journalism programme at Southampton Solent University, UK. www.maryhogarth.comJenkins, John: - John Jenkins is a former night editor of the Daily Telegraph. From Fleet Street he established two magazine publishing companies, has edited 22 books, written three biographies and established the magazine Writers' Forum. He has sold articles and stories to more than 300 titles around the world and lectured at several universities |