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Managing Corporate Social Responsibility: A Communication Approach
Contributor(s): Coombs, W. Timothy (Author), Holladay, Sherry J. (Author)
ISBN: 1444336290     ISBN-13: 9781444336290
Publisher: Wiley-Blackwell
OUR PRICE:   $104.45  
Product Type: Hardcover - Other Formats
Published: October 2011
Qty:
Additional Information
BISAC Categories:
- Business & Economics | Development - Sustainable Development
- Business & Economics | Advertising & Promotion
- Business & Economics | Business Communication - General
Dewey: 658.408
LCCN: 2011017060
Physical Information: 0.56" H x 6" W x 9" (0.98 lbs) 196 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR.

  • Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives
  • Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model
  • Discusses ways to maximize the use of social media and traditional media throughout the process
  • Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA.
  • Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business