Managing Corporate Social Responsibility: A Communication Approach Contributor(s): Coombs, W. Timothy (Author), Holladay, Sherry J. (Author) |
|
![]() |
ISBN: 1444336290 ISBN-13: 9781444336290 Publisher: Wiley-Blackwell OUR PRICE: $104.45 Product Type: Hardcover - Other Formats Published: October 2011 |
Additional Information |
BISAC Categories: - Business & Economics | Development - Sustainable Development - Business & Economics | Advertising & Promotion - Business & Economics | Business Communication - General |
Dewey: 658.408 |
LCCN: 2011017060 |
Physical Information: 0.56" H x 6" W x 9" (0.98 lbs) 196 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR.
|