| Communicating Health: Strategies for Health Promotion Contributor(s): Corcoran, Nova (Editor) |
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ISBN: 1446252337 ISBN-13: 9781446252338 Publisher: Sage Publications Ltd OUR PRICE: $58.90 Product Type: Paperback - Other Formats Published: March 2013 |
| Additional Information |
| BISAC Categories: - Health & Fitness - Medical | Public Health |
| Dewey: 613 |
| LCCN: 2012942960 |
| Physical Information: 0.6" H x 6.7" W x 9.4" (0.95 lbs) 248 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Communication skills are essential to effective health promotion and public health practice. This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns. Now in its second edition, topics covered in the book include: - Mass media - Diverse audiences - Evaluation - Media analysis - Campaign monitoring Case studies and interactive activities in each chapter encourage critical thinking and creative campaign design practice. It will be a valuable resource for students, lecturers and practitioners working across health promotion, public health, communication, media, healthcare and nursing fields. Nova Corcoran works as a Senior Lecturer in public health and health promotion at the University of Glamorgan. |
Contributor Bio(s): Corcoran, Nova: - Nova Corcoran is a senior lecturer in public health at the University of South Wales. She has worked as a lecturer for over 15 years and before that as a health promotion practitioner. Her research interests are in the effective design and delivery of health promotion and health communication, and she has published numerous studies within this area. She has also published two textbooks in the area of health communication titled Health Communication: Strategies for Health Promotion and Working on Health Communication. |