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Analysing Quantitative Data: Variable-Based and Case-Based Approaches to Non-Experimental Datasets
Contributor(s): Kent, Raymond A. (Author)
ISBN: 1446273415     ISBN-13: 9781446273418
Publisher: Sage Publications Ltd
OUR PRICE:   $66.33  
Product Type: Paperback - Other Formats
Published: April 2015
Qty:
Additional Information
BISAC Categories:
- Science | Research & Methodology
- Social Science | Research
Dewey: 300.721
LCCN: 2014947234
Physical Information: 0.9" H x 6.6" W x 9.4" (1.40 lbs) 376 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
This innovative book provides a fresh take on quantitative data analysis within the social sciences. It presents variable-based and case-based approaches side-by-side encouraging you to learn a range of approaches and to understand which is the most appropriate for your research.

Using two multidisciplinary non-experimental datasets throughout, the book demonstrates that data analysis is really an active dialogue between ideas and evidence. Each dataset is returned to throughout the chapters enabling you to see the role of the researcher in action; it also showcases the difference between each approach and the significance of researchers' decisions that must be made as you move through your analysis.

The book is divided into four clear sections:

    Data and their presentation Variable-based analyses Case-based analyses Comparing and combining approaches
Clear, original and written for students this book should be compulsory reading for anyone looking to conduct non-experimental quantitative data analysis.

Contributor Bio(s): Kent, Raymond a.: -

Ray Kent is now retired, but was Senior Lecturer in Marketing at the University of Stirling. He has published on topics as diverse as product range policy, marketing communications with sensitive groups, private trading on the internet, improving email responses and the use of fuzzy logic in data analysis. This is his eighth book; earlier books have been in the areas of the history of sociological research, survey data analysis and marketing research. After each book, he says it will be his last. We'll see.