| Health Care Marketing: Tools and Techniques: Tools and Techniques Revised Edition Contributor(s): Fortenberry, John L., Jr. (Author) |
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ISBN: 1449622216 ISBN-13: 9781449622213 Publisher: Jones & Bartlett Publishers OUR PRICE: $157.36 Product Type: Paperback - Other Formats Published: December 2010 |
| Additional Information |
| BISAC Categories: - Medical | Hospital Administration & Care - Business & Economics | Corporate Finance - General - Medical | Health Care Delivery |
| Physical Information: 0.8" H x 6" W x 8.9" (1.05 lbs) 312 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Health Care Marketing: Tools and Techniques provides the reader with essential tips, strategies, tools and techniques for successful marketing in the health care industry. Complete with summary questions and learning objectives, this book is a must-have resource for anyone interested in health care marketing. Both students and professionals will find this text to be extremely useful in learning how to build effective marketing campaigns and strategies. |
