| The Practitioner's Guide to Product Management Contributor(s): General Assembly (Author), Busuttil, Jock (Author) |
|
 |
ISBN: 1455548561 ISBN-13: 9781455548569 Publisher: Grand Central Publishing OUR PRICE: $24.70 Product Type: Hardcover Published: January 2015 |
| Additional Information |
| BISAC Categories: - Technology & Engineering - Business & Economics | Entrepreneurship - Business & Economics | Personal Success |
| Dewey: 658.5 |
| LCCN: 2014036044 |
| Physical Information: 0.7" H x 6.1" W x 8.2" (0.70 lbs) 208 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This firsthand road map will tell you what it takes to create a product that meets a customer's needs -- and avoid the pitfalls of product failure. Did you cut through traffic on your Segway today? Cool off with a delicious can of New Coke? Relax at home while listening to some music on your Zune? Despite years of research, countless products like these see high-profile launches, only to end up failing to connect with an audience. The Practitioner's Guide to Product Management will help you create a lasting product and take you through the field of product management with candid stories and a litany of real-world experiences. |
