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Don't let opportunities pass you by Learn to listen and your world will open up, offering you a much more fulfilling career and personal life. Poor listening can lead to misunderstandings, hurt feelings, and frustration. Effective listening means enhanced professionalism, greater job satisfaction, and improved personal relationships.

Super Sales Formula: Talk Less, Listen More covers obstacles to listening, benefits from improved listening, and fourteen valuable ways to become an outstanding listener. Sections on nonverbal communication teach how to analyze body language and make those signals work for you. Dicussions of sales techniques reveal the benefits of asking questions during the sales cycle, major categories of questions to use, and how to make questioning more effective.

Readers of Super Sales Formula will enjoy such benefits as:
- Improved performance at job interviews
- Greater effectiveness as managers or administrators
- Better resolution of conflicts
- Reduction of misunderstandings, false expectations, and disappointments
- Improved negotiating capabilities
- The ability to absorb new information faster and retain it longer

Salespeople will be rewarded with greater, easier, and more efficient sales.

Improve your listening--the "people skill" most often neglected--and you'll notice a change for the better in your professional and personal life.

Author Ray Anthony has been a senior-level trainer in the sales training department of Digital Equipment Corporation. Over the course of his career, Anthony has delivered more than eight hundred presentations throughout the US and abroad on effective speaking techniques, finance, sales skills, and motivational topics. He is president of his own training and consulting firm and is the author of several other business books. A member of Sales and Marketing Executives International and the National Speakers Association, Anthony holds BS and MA degrees in economics.