| Wish You Were Here: The Branding of Stockholm and Destinations Contributor(s): Stubbs, Julian (Author) |
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ISBN: 1456414232 ISBN-13: 9781456414238 Publisher: Createspace Independent Publishing Platform OUR PRICE: $42.75 Product Type: Paperback Published: January 2011 |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion |
| Physical Information: 0.62" H x 7.99" W x 10" (1.06 lbs) 238 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Wish You Were Here, The Branding of Stockholm and Destinations, covers the key elements in developing a successful destination branding programme and gives an insight into the branding of Stockholm, The Capital of Scandinavia. The book also looks at other relevant examples from around the world, such as New York, Liverpool, Barcelona, The Ice Hotel, Hollywood and more. It examines the similarities with the branding of consumer products as well as the major differences and challenges. The book is for anyone who enjoys cities, branding or both. Julian Stubbs is an English writer and brand strategist and the person behind the branding of Stockholm, The Capital of Scandinavia. In his distinctive English style he makes the journey through the branding of destinations both enjoyable and informative. |