| Psychology of the Consumer and Its Development: An Introduction Softcover Repri Edition Contributor(s): Webb, Robert C. (Author) |
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ISBN: 1461371589 ISBN-13: 9781461371588 Publisher: Springer OUR PRICE: $132.99 Product Type: Paperback - Other Formats Published: October 2012 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - Research - Gardening - Psychology | Personality |
| Dewey: 658.834 |
| Series: The Springer Adult Development and Aging |
| Physical Information: 0.78" H x 6.14" W x 9.21" (1.17 lbs) 362 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products. |