| Social Media Audit: Measure for Impact 2013 Edition Contributor(s): Gattiker, Urs E. (Author) |
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ISBN: 1461436028 ISBN-13: 9781461436027 Publisher: Springer OUR PRICE: $47.45 Product Type: Paperback - Other Formats Published: October 2012 |
| Additional Information |
| BISAC Categories: - Computers | Information Technology - Business & Economics | Management Science - Computers | Electronic Commerce (see Also Headings Under Business & Economics - E-comme |
| Dewey: 005.7 |
| LCCN: 2012945000 |
| Series: Springerbriefs in Computer Science |
| Physical Information: 0.25" H x 6.14" W x 9.21" (0.39 lbs) 106 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards. This book will address social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization's social media activities. Using the checklists and templates provided in this book will enable readers to conduct an audit that helps identify target areas for performance improvement and recommendations for how to achieve these objectives. Social media platforms discussed include: Facebook, LinkedIn, Google Plus, Twitter, Tumblr, and Xing. |