| Customer-Centric Marketing Strategies: Tools for Building Organizational Performance Contributor(s): Kaufmann, Hans-Ruediger (Editor), Panni, Mohammad Fateh Ali Khan (Editor) |
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ISBN: 1466625244 ISBN-13: 9781466625242 Publisher: Business Science Reference OUR PRICE: $175.75 Product Type: Hardcover - Other Formats Published: November 2012 |
| Additional Information |
| BISAC Categories: - Business & Economics | Customer Relations - Business & Economics | Marketing - Direct - Business & Economics | Marketing - Multilevel |
| Dewey: 658.802 |
| LCCN: 2012023414 |
| Series: Premier Reference Source |
| Physical Information: 1.7" H x 8.8" W x 11.1" (4.05 lbs) 676 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organization's financial and marketing performance. |