| Persuasion Equation: The Subtle Science of Getting Your Way Contributor(s): Rodgers, Mark (Author), Hagen, Don (Read by) |
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ISBN: 1469061600 ISBN-13: 9781469061603 Publisher: Gildan Media Corporation OUR PRICE: $26.98 Product Type: Compact Disc - Other Formats Published: July 2015 |
| Additional Information |
| BISAC Categories: - Business & Economics | Business Communication - General - Business & Economics | Negotiating - Business & Economics | Personal Success |
| Physical Information: 0.7" H x 5.2" W x 5.8" (0.35 lbs) |
| Descriptions, Reviews, Etc. |
| Publisher Description: How do you get people to see things your way? Whether you're trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success. Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces readers to the persuasion equation--a powerful combination of factors proven to speed agreement. Readers will discover the surprising reasons people say yes and learn how to: Radiate an aura of expertise - Win trust and leverage credibility - Build a business case that appeals to both heart and mind - Adapt for personality, gender, and generational differences - Use language strategically - Perfect the five-step persuasion process - Generate group buy-in - Master organizational politics - And more From crafting compelling emails to convincing a colleague to nailing the big presentation, Persuasion Equation is your personal recipe for success. |
Contributor Bio(s): Rodgers, Mark: - Mark Rodgers is a principal partner of the Peak Performance Business Group, which helps clients dramatically improve their ability to persuade. A sought-after speaker, he has conducted more than 1,500 sales and persuasion workshops, and averages more than two hundred presentations a year. He is the author of Accelerate the Sale! and pens the Persuasion Matters blog. Hagen, Don: -Don Hagen has been behind the microphone since fifth grade. He is a nine-time winner of the Peer Award for narration/voice-over and twice winner of an AudioFile Earphones Award. He has also been heard in radio and television commercials and documentaries. In addition to his freelance voice work, he is a member of the audiobook narration team at the Library of Congress. |