| Research to Revenue: A Practical Guide to University Start-Ups Contributor(s): Rose, Don (Author), Patterson, Cam (Author) |
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ISBN: 1469625261 ISBN-13: 9781469625263 Publisher: University of North Carolina Press OUR PRICE: $40.38 Product Type: Hardcover - Other Formats Published: January 2016 * Not available - Not in print at this time * |
| Additional Information |
| BISAC Categories: - Education | Higher - Business & Economics | Entrepreneurship - Business & Economics | New Business Enterprises |
| Dewey: 658.11 |
| LCCN: 2015028434 |
| Series: The Luther H. Hodges Jr. and Luther H. Hodges Sr. Business, Entrepreneurship, and Public P |
| Physical Information: 1.18" H x 6.43" W x 9.54" (1.42 lbs) 352 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: University start-ups are unique in the world of business and entrepreneurship, translating research conducted at and owned by universities into market-ready products--a complex process that requires a combination of scientific, technical, legal, business, and financial skills to be successful. Start-ups have the potential to generate revenue for universities, enhance faculty recruitment and retention, create jobs, and create investment opportunities for venture capitalists and entrepreneurs. Research to Revenue presents the first-ever comprehensive guide to understanding, starting, and managing university startups. By systematically describing the process of translating academic research into commercial enterprises, Don Rose and Cam Patterson give a thorough, process-oriented, and practical set of guidelines that cover not only best practices but also common--and avoidable--mistakes. They detail the key factors and components that contribute to a successful start-up, explain what makes university start-ups unique, delineate the steps of building and managing them, and describe how to foster and maintain start-ups at a university. Written for faculty and staff working on campus, tech-transfer officers, university administrators, and venture capitalists unfamiliar with university structures, Research to Revenue ensures that any reader unfamiliar with technology commercialization and entrepreneurship will understand the fundamentals of the process, including intellectual property rights, fund-raising, and business models. This work is an invaluable resource for the successful formation and well-managed operation of university start-ups. |
Contributor Bio(s): Rose, Don: - Don Rose is director of Carolina Kickstart and adjunct lecturer at the Kenan-Flagler Business School, University of North Carolina at Chapel Hill.Patterson, Cam: - Cam Patterson is senior vice president and chief operating officer at New York-Presbyterian Hospital/Weill Cornell Medical Center. |