| The Business of Opera Revised Edition Contributor(s): Belina-Johnson, Anastasia (Editor), Scott, Derek B. (Editor) |
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ISBN: 1472429451 ISBN-13: 9781472429452 Publisher: Routledge OUR PRICE: $161.50 Product Type: Hardcover - Other Formats Published: November 2015 |
| Additional Information |
| BISAC Categories: - Music | Genres & Styles - Opera - Business & Economics | Industrial Management |
| Dewey: 792.5 |
| LCCN: 2015014777 |
| Series: Ashgate Interdisciplinary Studies in Opera |
| Physical Information: 0.56" H x 6.14" W x 9.21" (1.13 lbs) 234 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The study of the business of opera has taken on new importance in the present harsh economic climate for the arts. This book presents research that sheds new light on a range of aspects concerning marketing, audience development, promotion, arts administration and economic issues that beset professionals working in the opera world. The editors' aim has been to assemble a coherent collection of essays that engage with a single theme (business), but differ in topic and critical perspective. The collection is distinguished by its concern with the business of opera here and now in a globalized market. This includes newly commissioned operas, sponsorship, state funding, and production and marketing of historic operas in the twenty-first century. |