| Sustainable Marketing: How to Drive Profits with Purpose Contributor(s): Carvill, Michelle (Author), Butler, Gemma (Author), Evans, Geraint (Author) |
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ISBN: 1472979133 ISBN-13: 9781472979131 Publisher: Bloomsbury Business OUR PRICE: $22.50 Product Type: Hardcover Published: March 2021 |
| Additional Information |
| BISAC Categories: - Business & Economics | Development - Sustainable Development - Business & Economics | Marketing - General - Business & Economics | Green Business |
| Physical Information: 1.3" H x 6.1" W x 9.3" (0.55 lbs) 320 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Sustainable Marketing is the essential guide to implementing, maintaining and scaling sustainability in any marketing initiative. Sustainable Marketing represents the new benchmark for modern marketing. It emphasizes the importance of sustainability in modern marketing, before providing a comprehensive guide to implementing and driving sustainable practices in any organization. It draws upon both professional experiences and academic research, featuring in-depth case studies that are supported by facts, figures, commentary, interviews and analysis. In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. This includes, but isn't limited to, environmental factors - brands are expected to convey understanding, concern and proactivity, whether this applies to their carbon footprint, employee welfare or charitable contribution. Sustainable marketing isn't just great for the environment--it also results in a loyal consumer base and a widely respected brand identity. |
