Exploring Media Research: Theories, Practice, and Purpose Contributor(s): Ruddock, Andy (Author) |
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ISBN: 1473902541 ISBN-13: 9781473902541 Publisher: Sage Publications Ltd OUR PRICE: $54.45 Product Type: Paperback - Other Formats Published: December 2017 |
Additional Information |
BISAC Categories: - Social Science | Media Studies |
Physical Information: 0.8" H x 6.7" W x 9.4" (1.20 lbs) 320 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Donald Trump's use of Twitter, the Angelina Effect, social media mourning, cyber-bullying: in today's media environment, evidence of media influence is all around us. As such, good media research is more important than ever, and crucially, is something all students can and should do. In Exploring Media Research, author Andy Ruddock explains that the only way to learn or teach about media research is to do it. Carefully balancing theory and practice, he demystifies the process, showing you don't need huge amounts of time or money to do meaningful media analysis. This book:
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Contributor Bio(s): Ruddock, Andy: - Andy Ruddock lectures in Communications and Media Studies at Monash University. He has authored four books on researching media influence. Andy is known for his work on Cultivation Theory. He has published over 50 book chapters and journal articles, applying this theory to media violence, gaming, reality TV, political celebrity pornography, drug and alcohol abuse, sport and media education. Andy is currently writing Cultivation Theory and Digital Media Challenges. This new book details the history of cultivation theory and explains its relevance to contemporary "isms"; activism, sexism, Trumpism, and extremism. |