| New Directions in Consumer Research Four-Volume Set Edition Contributor(s): Hewer, Paul (Editor), Hamilton, Kathy (Editor), Jafari, Aliakbar (Editor) |
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ISBN: 1473911532 ISBN-13: 9781473911536 Publisher: Sage Publications Ltd OUR PRICE: $1097.25 Product Type: Hardcover Published: October 2015 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - Research - Business & Economics | Management - General |
| Dewey: 658.834 |
| LCCN: 2015931399 |
| Series: Sage Library in Marketing |
| Physical Information: 3.6" H x 6.5" W x 9.5" (5.80 lbs) 1408 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This four-volume collection focuses on emerging and cutting-edge work which is shaping the contemporary landscape of consumer research. The volumes bring together key conceptual and research papers related to practices, sharing, politics and spaces. The editors provide a set of comprehensive introductions that scopes out current understanding in the field, and identifies directions for future research in relation to the key themes. This Major Work will be of interest to scholars in a broad range of disciplines, including Marketing and Consumer Research, Cultural Studies, Media Studies, Human Geography and Sociology. Volume One: Practices Volume Two: Sharing Volume Three: Politics Volume Four: Space
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