Understanding Public Relations: Theory, Culture and Society Contributor(s): Edwards, Lee (Author) |
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ISBN: 1473913101 ISBN-13: 9781473913103 Publisher: Sage Publications Ltd OUR PRICE: $54.45 Product Type: Paperback - Other Formats Published: June 2018 |
Additional Information |
BISAC Categories: - Social Science | Media Studies - Business & Economics | Public Relations |
Dewey: 659.2 |
LCCN: 2017955724 |
Physical Information: 0.6" H x 6.6" W x 9.4" (1.10 lbs) 288 pages |
Descriptions, Reviews, Etc. |
Publisher Description: This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational corporations, to government campaigns that manage public opinion, to the self-promotion of celebrities via social media, public relations is central to our individual and collective lives. Understanding Public Relations introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts. Encouraging a deeper and more critical understanding of its influence on society, Lee Edwards:
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