| Corporate Discourse Contributor(s): Breeze, Ruth (Author), Hyland, Ken (Editor) |
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ISBN: 1474222870 ISBN-13: 9781474222877 Publisher: Bloomsbury Academic OUR PRICE: $51.43 Product Type: Paperback - Other Formats Published: February 2015 |
| Additional Information |
| BISAC Categories: - Language Arts & Disciplines | Linguistics - Semantics - Business & Economics | Public Relations |
| Dewey: 659.285 |
| Series: Bloomsbury Discourse |
| Physical Information: 0.46" H x 6.14" W x 9.21" (0.68 lbs) 224 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Corporate discourse examines business communication practices from a discourse perspective, looking in detail at the ways in which corporations around the world communicate with individuals, with other collective entities and with the world at large. It is concerned with understanding how language works in business contexts and how corporate identity and personal and professional relationships are configured through discourse. Using a range of analytical techniques to examine different forms of textual evidence from companies operating in many sectors, this book maps out current developments in corporate discourse against the complex background of globalization. |
Contributor Bio(s): Breeze, Ruth: - Ruth Breeze is Head of the Institute of Modern Languages at the University of Navarra, Spain. |
