| Ben-Hur: The Original Blockbuster Contributor(s): Solomon, Jon (Author) |
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ISBN: 1474407951 ISBN-13: 9781474407953 Publisher: Edinburgh University Press OUR PRICE: $47.45 Product Type: Paperback - Other Formats Published: April 2016 |
| Additional Information |
| BISAC Categories: - History | Ancient - Rome - Performing Arts | Film - History & Criticism - Performing Arts | Business Aspects |
| Series: Screening Antiquity Eup |
| Physical Information: 1.8" H x 6.8" W x 9.6" (3.90 lbs) 928 pages |
| Themes: - Chronological Period - Ancient (To 499 A.D.) - Cultural Region - Italy |
| Descriptions, Reviews, Etc. |
| Publisher Description: Ben-Hur was the first literary blockbuster to generate multiple and hugely profitable adaptations, highlighted by the 1959 film that won a record-setting 11 Oscars. General Lew Wallace's book was spun off into dozens of popular publications and media productions, becoming a veritable commercial brand name that earned tens of millions of dollars. Ben-Hur: The Original Blockbuster surveys the Ben-Hur phenomenon's unprecedented range and extraordinary endurance: various editions, spin-off publications, stage productions, movies, comic books, radio plays, and retail products were successfully marketed and sold from the 1880s and throughout the twentieth century. Today Ben-Hur Live is touring Europe and Asia, with a third MGM film in production in Italy. Jon Solomon's new book offers an exciting and detailed study of the Ben-Hur brand, tracking its spectacular journey from Wallace's original novel through to twenty-first century adaptations, and encompassing a wealth of previously unexplored material along the way |
